Blue Tokai, which was founded in India in 2012 and has more than 30 stores in the country, is a popular emerging local area with a “local production for local consumption” style of roasting Indian coffee beans in-house. It’s a coffee chain. Since the outbreak of the new corona infection, the company has newly imported and utilized food packaging machines from Japan in order to further expand its business.
Hardware such as food processing machines is one of the strongest fields in Japan. On the other hand, understanding the Indian market and complying with local regulations are often difficult for Japanese companies, and local companies in India still have an overwhelming advantage. Blue Tokai, mentioned above, has partnered with Soup Stock Tokyo (Headquarters: Tokyo) to enter the Japanese market, and is providing coffee using Blue Tokai beans to a curry specialty store that the company opened in March 2021. This is an example of expansion into the Japanese market through business collaboration between Japan and India, but vice versa. GHV Accelerator founder Vikram Upadhyaya, one of the company’s investment sources and also involved in supporting corporate collaboration between Japan and India emphasizes that an approach to develop the market in collaboration with local companies is also effective for expansion to India.