Entrepreneurs are very passionate about their startups and often live and breathe them every moment by micromanaging everything. While that is a key ingredient to drive success, it can also prove to be a deterrent, if the founder begins to treat the two entities, i.e., himself and the startup as one.
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It is very important enterprises of all sizes to build a strong social presence if they want to improve their reach and generate more business.
According to Google, nearly 97 per cent of consumers look online while searching for a local business, which makes a digital marketing strategy crucial for any business, no matter who is their target audience.
So, clearly, any startup, small business or enterprise that underestimates the power of social media is missing out on a huge opportunity!
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Link building is very important for businesses today when the Internet plays a key role in garnering customers’ attention and driving up sales. And if you are a bootstrapped startup waiting to get noticed, then it is all the more pivotal to your success, considering it doesn’t dent your pockets in any way, yet offers great results.
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An elevator pitch is an essential tool for every startup to reach important milestones, be it raising funds or getting clients on board.
Usually an elevator pitch can be a simple one-page overview of your business, or even a brief of your business that can be delivered to the investors verbally. It works as an icebreaker with people (usually potential stakeholders) you have just met. You don’t necessarily have to sell your business in an elevator pitch; instead you can use it to make people aware of what you do. It should ideally be a small 60 seconds conversation that could eventually lead into a deeper dialogue or generate interest about you and your company.
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Startup founders should be aware that as heads of future MNCs they carry a lot of weight on topics of business development, innovation & technology, corporate strategies, CSR, community affairs & development. These are low hanging fruits, which a lot of founders can target to shine light on their own businesses.
In today’s fast paced startup ecosystem, it’s normal to see new technologies emerging and market trends changing rapidly. To survive, startups must understand the importance of changing direction or adapting to new market conditions. By changing direction or pivoting, a startup can decide its fate, since it is an important step that often makes all the difference between success and failure.
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For any startup to stand out of the crowd and get noticed, be it by customers, investors or just about anyone else, it is critical that they innovate. If you have nothing new to offer, it’s very easy to get lost in the crowd.
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With the startup scene in the country booming, the media has been having a field day chasing new stories and bringing the limelight on the new ‘rising stars’. With so much action happening in the startup ecosystem, the media gets enough fodder from this segment to keep its audience hooked and TRPs soaring. Startups too love the attention from the media and consider it as a powerful medium to build their brand. Clearly, both the startups and the media thrive on each other.
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Right from that leap of faith into the unknown, till a successfully running business, there are quite a few qualities at work in such entrepreneurs which make them leaders of the pack.
Entrepreneurs are the new stars of the Indian business landscape. They have achieved cult status due to megabuck evaluations, innovative products, novel marketing techniques and the ability to take on International giants. The industry views with awe, their boldness in breaking traditional barriers and creating a new demand for their products and services. But for every one entrepreneur who rose to the top of the heap there are hundreds lying at the bottom that could not complete the climb.
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For a truly modern business, it has become imperative that it is run by “global citizens”. Globalisation is shaking up the way the world is run, thanks to leaps in modern communication and transportation technologies, which has made people now perceive themselves as part of a larger community.
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