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As we know, a start-up is first conceptualized as an idea, takes the shape of a prototype, undergoes iterations based on feedback and then finally becomes a reality. While one might have a brilliant idea for a start-up, the investments it requires in terms of time, effort and money are high.

What this means is that before setting it up, creating a mock-up of it is important.  Not only does it help one to structure the thoughts and steps related to it, it is also important from the perspective of reaching out to potential investors.

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The ‘Fear Of Missing Out’, mainly known by its acronym FOMO has become a much talked about behavioural phenomenon ever since social media has taken over our lives. The word itself became so popular that it was added to the Oxford English Dictionary in 2013!

Until now, FOMO was a term that was applicable to the Internet junkies. However, given its psychological impact, it is now also commonly used to describe a human tendency. Surprisingly, FOMO has taken even the community of entrepreneurship in its grip.

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This is a subject so interesting that even the researchers at the top-ranked business school Whitman School of Management at Syracuse University in New York were tempted to do a study on it. In their paper titled “Habitual Entrepreneurs: Possible Cases of Behavioral Addiction?“, they mentioned that habitual entrepreneur, those who launch multiple startups throughout their careers, display symptoms of behavioural addiction similar to other better-known behavioral addictions, such as gambling or Internet usage.

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The recent expansion of the Startup industry, with major pitfalls following the booming success has posed a serious question on the validity of having a good mentor to guide young minds through the exigent demands of the startup journey.

The role of a mentor does not limit itself to only the happy phases, but also at times when failure is at its peak and all possibilities have been tried and tested, but avail no result.

How does someone stay positive in that? Should a mentor understand the underlying principle of mentoring and take the onus of standing by in rough tides and handhold the mentee throughout?

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The Hollywood flick ‘Blade Runner’ released in 1982, depicted human-like androids which were programmed with awareness of their own artificiality. They evolved to an extent where their intelligence reached akin to their human counterparts.

Back home in India, Rajnikanth-starrer ‘Robot’ showed how a robot created to understand and show emotions takes over his creator in terms of intellect and power, and becomes homicidal. That was in 2010.

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This is the single most important question that entrepreneurs should ask themselves if they are planning to start their own venture. The rest of the specifics – how, when, and where, will follow later.

A Harvard Business Review article titled The Questions Every Entrepreneur Must Askmentions that the first step for any entrepreneur should be Clarification of Goals – Where do I Want to Go? After the goals are defined, strategy planning and strategy execution are the next steps. If the entrepreneur does not have clarity of purpose, the likelihood of the failure of the business is high.

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While the growth in the number of startup businesses has opened the door for numerous opportunities; it has also summoned a massive competition in the market. Placing the brand in the eye of possible customers is vital to gain superiority over others in the market. For defining what exactly your company stands for, you need to take certain steps in order to gain trust and loyalty that measures the success of the brand.

While many think that branding and marketing can seem like an art, it is just pure science. It is important to observe your customers’ reactions towards your brand and how they describe their experience. Generating the value proposition of the product/brand in a market swarmed with contenders, is the key to existence, accomplishment and incremental growth.

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Have you just started your own business? Congratulations! You’ve just signed up for being your own boss before anyone else’s. Your future is in your own hands, and you think you’re almost ready to lead your crew towards growth and, hopefully, prosperity and wealth! You get to set your working hours, you choose your coworkers and you are the controller of your brand. Though entrepreneurship definitely has its upside, it can also be a rude awakening for those who don’t have a realistic understanding of the challenges that come with being your own boss.

One huge misconception about being a successful entrepreneur and being your own boss is that it’s glitzy and glamorous. In fact, it’s rather the opposite. It’s extremely difficult, and at times discouraging. Self-employment isn’t for everybody, and the figures on failures of startups and businesses are astounding. But if you have the capability to overcome all the challenges self-employment throws at you, you might have a shot.

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Today, smartwatches are one of the most sought-after wearables among customers. Apple dominates almost half of the smartwatch market, followed by Samsung, Fitbit and a few other brands. But, did you know that none of these brands were the pioneers of this device?

It was, in fact, Microsoft which had first introduced a smartwatch prototype in 2004. Unfortunately, it never made it to the market because it was too futuristic for customers at that point of time. Given its sheer magnitude and volume of business, Microsoft managed to absorb the failure. It didn’t shut down. However, if it were a startup, it may have already doomed.

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Financial technology a.k.a. FinTech is defined as the technologies availed and implemented in the financial services sector. Though FinTech is prevalent in financial institutions and chiefly represents the developing convergence of financial services and technology, it can also be used to allude to technology companies, start-ups, etc

Its development over the years has made it an extremely part of the global investment market too; a 2015 Accenture study stated that global investment in financial-technology ventures grew 3-times from $4.05 billion in 2013 to $12.2 billion in 2014. And as this phenomenon continues to evolve, it is increasingly coming to include industries beyond the realm of financial services sector; every business and industry the financial services market is involved in, FinTech has a role to play, even if seemingly superficial.

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