How Timing Plays An Important Role In The Growth Of A Startup (Inc42)

Today, smartwatches are one of the most sought-after wearables among customers. Apple dominates almost half of the smartwatch market, followed by Samsung, Fitbit and a few other brands. But, did you know that none of these brands were the pioneers of this device?

It was, in fact, Microsoft which had first introduced a smartwatch prototype in 2004. Unfortunately, it never made it to the market because it was too futuristic for customers at that point of time. Given its sheer magnitude and volume of business, Microsoft managed to absorb the failure. It didn’t shut down. However, if it were a startup, it may have already doomed.

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