This is the single most important question that entrepreneurs should ask themselves if they are planning to start their own venture. The rest of the specifics – how, when, and where, will follow later.
A Harvard Business Review article titled The Questions Every Entrepreneur Must Askmentions that the first step for any entrepreneur should be Clarification of Goals – Where do I Want to Go? After the goals are defined, strategy planning and strategy execution are the next steps. If the entrepreneur does not have clarity of purpose, the likelihood of the failure of the business is high.