Why Startup Founders Need A Startup Doppelganger (Inc42)

A startup is the culmination of the hopes and dreams of a founder. It is a baby which has to be nurtured and nursed to the dimensions envisioned by the founder. With limited resources and mounting responsibilities, a founder needs just the right kind of help to keep this baby healthy. Since there are not enough financial resources to hire the best expertise from the industry and any bankable relationships, a founder needs a doppelganger to fulfill the demands of running a startup. This doppelganger may be a co-founder or a key team member whose motivation and commitment levels match that of the founder.

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