An elevator pitch is an essential tool for every startup to reach important milestones, be it raising funds or getting clients on board.
Usually an elevator pitch can be a simple one-page overview of your business, or even a brief of your business that can be delivered to the investors verbally. It works as an icebreaker with people (usually potential stakeholders) you have just met. You don’t necessarily have to sell your business in an elevator pitch; instead you can use it to make people aware of what you do. It should ideally be a small 60 seconds conversation that could eventually lead into a deeper dialogue or generate interest about you and your company.