Up until now, your idea was yours and a bunch of others. You have been able to convince some people about your vision, and they have believed in you, put in their money or given their services to building the foundation for your dream. Some may have even bought or tried your product. The world seems like an ocean of opportunities, and you are all geared up to push through. Early adopters have enthusiastically raised hopes and the product seems to have a bright future. So far, so good.