Why branding is crucial for startups (Bizztor)

The importance of branding has been aptly captured in the words – When you brand yourself properly, the competition becomes irrelevant.”

And this is one big reason why startups in particular should make branding an important component of their overall business strategy. While a great product is good enough to garner customer’s attention and will sell on its own, it is very crucial to communicate to the world whatyou or your product is all about, what it does and how it can add value to people or businesses. It is a vital element that helps people form a connect with you and keeps them coming back for more.

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